InnovAsia Research is aimed at companies that consider Japan, South Korea and China as target markets or reference markets, due to their capacity of innovation.

Our approach

InnovAsia Research has a very strong connection to the local culture of the Asian markets, with multicultural consultants who help their clients to better understand the outlined phenomena. Our consultants rely on work in the field, and an important local network among the players of the market, to decipher users trends, analyze technological choices, and assist our clients in their strategic planning.

InnovAsia Research also has the necessary means to carry out qualitative studies, to broaden the knowledge of Asian users and consumers, as well as quantitative studies, to confirm the hypotheses of our clients.

Our client base is made up of telecom operators, banks, broadcasters, FAI, industrials, service providers and investors.

Areas of intervention

With a view at the same time technological and marketing orientated, we intervene in the key fields of the Ubiquitous world:

Broadband : What content for which usages? Recognized by our clients as having a great experience in the field of broadcasting and high speed, InnovAsia Research analyzes the content distribution services on very high speed networks (xDSL, FTTH). Certainly not forgetting any new forms of telecommunication, for example: the Machine-to-Machine (M2M) in IPv6.

Mobility, beyond 3G : InnovAsia Research permanently intervenes in this field in order to analyze the usages and the most successful services of the international leaders of mobility (Japan, South Korea), always considering them within a cultural and sociological context.

Home Network : In the Ubiquitous Society, all devices of daily life are interconnected, to offer the possibility of controlling them from a distance. Domestic networks and intelligent household appliances, the different protocols, are hot topics at InnovAsia Research, and are the subject of technological watch and tracking.

ITS (Intelligent Transport System) : The car is already connected to the network, to provide more comfort for the driver and to protect the environment. InnovAsia Research is a member of the association ITS France, and deciphers the strategy of Asian countries regarding ITS for its clients, watching the evolution of the car, highway systems and the intelligent roadway.

Robotics : The future interface user of the Ubiquitous Society will be, without a doubt, neither the PC nor the mobile telephone. The robot will become an interlocutor for all commands, at home or in public places. InnovAsia Research carefully and passionately follows the technologies, the adoption and the applications concerned.

Communication of the brand companies in the Ubiquitous Society : Regarding the communication of the brand companies exploiting the new devices, such as the mobile phone, for the interactivity they offer. InnovAsia Research actively works on mobile marketing, interactive posters, new urban street furniture and advertising devices. We analyze the impact of these new media that are driving the concept of the media mix towards the media blend.

Think tanks and professional associations
In all these domains, InnovAsia Research participates in a number of think tanks and professional associations, including:

Atelier BNP Paribas
FING
ITS France
Transit City